A merchant is an integral part of the payment processing cycle. Merchant simply signifies the business owners who hire payment processing services to facilitate a method of processing monetary transactions. Merchant account services, like a bank etc. provide merchants with an account through which they can accept payments via credit/debit cards, e-wallets and a number of other modes of electronic payment. Merchant accounts are essential for a business to accept online payments. These accounts are specifically used for conducting business related transactions and are provided by merchant acquiring banks to business owners. What are virtual merchant accounts? Virtual merchant accounts are those accounts which serve virtual merchants (online storefronts). These merchants can accept payments from anywhere. Virtual terminals, ecommerce websites, credit card terminals, point of sale (POS) terminals and mobile apps are all examples of virtual merchants. A single virtual merchant
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