Making
payments through credit cards is something third-party merchant accounts provide. Though these customized accounts are not
exactly like real merchant accounts they do serve the merchant the same
way. Before starting with third-party services, it is important to understand the
way they work. You must know that though you are the one who owns the services
and products when it comes to selling, it is the third party doing it. In
other words, you act as a supplier and drop shipper.
Third-party account Vs regular merchant account
·
The
first difference between the two is that here, i.e. in a third party, funds are
processed via a large bank account followed by discretion to the individual
merchants. Clearing and settling transactions this way escapes the rules
designed by federal & state bank regulations besides MasterCard and Visa. These
reasons put such accounts into challenging situations from state banking
regulators.
·
Second
difference is that here, customers are kept away from the shopping cart for
some time and ordering takes place in that duration. Generally, third-party
processor put their logo and brand on the payment page taking away from the professionalism
and overall flow of the shopping cart.
·
Third
and the last difference is that these online merchant account services distribute funds either once a week or once a
month.
The benefits
Getting
started with these online merchant
services is very easy. Less personal details are required and acceptance
criteria are not strict. The fee charged is also less, which is very helpful for
smaller businesses.
The drawbacks
Such
services have higher discounts and transaction fees. Customers find it difficult
to trust such agents, as they have negligible information about them.
Suitable for your business or not?
Read More: https://paycronus.wordpress.com/2016/05/10/merchant-service-accounts-and-its-importance/
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